The Ghana Tourism Authority, in collaboration with the Ministry of Tourism, Culture and Creative Arts, has officially named Hamamat Montia, CEO of the Shea Butter Museum, as Ghana’s Global Shea Butter Ambassador. The appointment follows the international spotlight placed on the museum during IShowSpeed’s highly publicized visit to Ghana.
A Viral Visit, A Lasting Impact
In a landmark moment for Ghana’s beauty and agricultural industries, Hamamat Montia has been officially crowned Global Shea Butter Ambassador—an achievement fueled by her unprecedented viral success and unwavering dedication to promoting Africa’s natural heritage.
IShowSpeeds visit to the Shea Butter Museum captured global attention, with millions of viewers worldwide witnessing the richness of Ghana’s shea butter heritage. The moment transformed local cultural tourism into an international conversation, demonstrating the power of digital media in promoting African heritage.
Her journey from northern Ghana to global recognition is more than a personal milestone. It represents a powerful breakthrough for Ghana’s shea butter industry and the thousands of rural women whose livelihoods depend on it.
Recognition of Outstanding Contribution
Speaking at the appointment ceremony, Hon. Abla Dzifa Gomashie, Minister of Tourism, Culture and Creative Arts, expressed her excitement about the decision.
“It is not a side conversation in our national development. It is central to who we are and how we present ourselves to the world,” the Minister declared. “I am, therefore, deeply honored to preside over the appointment of Ms. Hamamat Montia as Culture Ambassador for Ghana Shea Butter by the Ministry of Tourism, Culture and Creative Arts.”
The Minister’s statement makes it clear that this is not just about Hamamat Montia as an individual. It positions the appointment as part of Ghana’s national identity and development agenda.
Elevating Ghana’s Cultural Identity
Montia’s appointment is a recognition of her exceptional efforts in promoting Ghana’s cultural heritage, indigenous knowledge, and creative identity on the global stage. Through the establishment of the Shea Butter Museum, she has created a unique platform where tradition meets innovation—educating both local and international audiences about the deep cultural roots and economic importance of shea butter in Ghana.
Through consistent advocacy, powerful storytelling, and strong entrepreneurial leadership, Hamamat has transformed shea butter from a simple household product into a globally respected symbol of authenticity, sustainability, and women’s empowerment.
As Global Shea Butter Ambassador, Montia will represent Ghana internationally, promoting the country’s shea butter industry while advocating for the women in shea-producing communities and agricultural sectors who are the backbone of this vital sector.
From Internet Fame to Cultural Legacy
The appointment demonstrates Ghana’s ability to leverage modern digital trends for cultural preservation and economic development. What started as a celebrity visit has evolved into a strategic initiative to position Ghana as a global leader in cultural tourism and heritage preservation.
The Shea Butter Museum, now firmly on the international map, continues to serve as a bridge between Ghana’s rich traditions and the modern world, with Montia at the helm as the nation’s official cultural ambassador for this golden industry.
