Ghana’s electorate is not naïve. It is discerning, memory-rich, and deeply character-conscious. In this political climate, image is as decisive as ideology.
Let’s Assume Kennedy Agyapong Wins as NPP Flagbearer
Kennedy will walk into the national election terrain with a dossier too toxic to sanitize. His record is public, extensive, and self-inflicted – a trail of insults, threats, and uncontrolled rage preserved across media archives. Every demographic has received its fair share of his verbal assaults: teachers, women, judges, journalists, party elders, and even the sitting President at the time, Akufo-Addo. No group escaped his contempt.
The NDC thrives on opposition research and narrative demolition. In fact, they are undisputed masters of negative campaigning and opposition research optimization. They would not need to fabricate a single allegation against Kennedy – he has already written and voiced their campaign script. One viral clip, one crude outburst, one reckless insult – and the national narrative collapses before the campaign even begins.
We have seen this before. The NDC branded Akufo-Addo as “arrogant and intolerant” based on a single storyline – even without evidence. It took years of disciplined rebranding to reverse that perception. That was one claim. Kennedy offers them dozens, each more damaging than the last.
He is not a candidate the NPP can defend. He is a candidate the NDC would celebrate. His verbal history, emotional volatility, and poor political judgment are not reformable traits – they are liabilities hardwired into his public persona.
Those chanting “No Ken, No Vote” may shout the loudest, but they do not speak for Ghana’s conscience. The floating voter, the middle-class professional, the teacher, the mother, the clergy, and the business community – these are the true electoral battlegrounds. They vote character, not chaos.
The NPP cannot afford another perception war. Election 2028 demands a candidate who calms the nation, not one who provokes it. This is not sentiment – it is survival strategy.
Summary Opinion
Kennedy Agyapong is unelectable at the national level. His record is the NDC’s dream file. No amount of rebranding, prayer, or deflection can neutralize the damage he has done with his own words. His verbal liability is monumental.
If the NPP is serious about power, it must separate entertainment from leadership, emotion from reason, and noise from numbers.
Victory in 2028 will not come from defiance. It will come from discipline.
J. A. Sarbah
